Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers. Joanna has successfully grown her business from a side hustle to making over 100k a year writing full time so we talked about her process. We spoke about planning and making goal in Olympic year cycles (every 4 years) and talked about tips on how to grow your writing business and stay inspired. To connect with Joanna Penn and find out information on her podcast, you can go to www.thecreativepenn.com. You can connect at www.laurapowers.net. You can also find her on facebook via Write Hot and follow her on twitter @thatlaurapowers.